Camera Rolls For Coke Studio Africa Season 3
Following the success story
of its Season 2, Coke Studio,
Africa’s much loved music
platform, the show returns
with Season 3, which boasts
of a line-up of established
and new musicians, starting
from October, to run until
December 2015.
Just like the previous
seasons, which were
successful, Coke Studio
3 will bring together
an innovative house
band, an exciting set
and many brilliant
performances and
episodes to be
broadcast across
Africa.
According to Coca-
Cola, the show will
also showcase amazing
musical talents on the
continent, through
musical fusions and
regionally inspired
music. It will revive
the atmosphere of live
recordings and
performances,
providing music as a
platform to bridge
cultural and national
barriers, encourage
unity and introduce a
sense of African pride.
Riding on the liquid
idea of Coke Studio
Africa, Coke Studio
will emphasise that,
“When TWO believers
bring their worlds
together; the outcome
is bigger and better.”
The initiative is a
platform from Coca-
Cola to bring together
upcoming and the less
mainstream musicians
from various genres to
collaborate musically.
This season will bring
together 28 artistes
from five different
countries to sing 52
songs, showcasing
their local and
signature styles to
produce unique songs.
Nine Nigerian artistes
already billed to
feature on the show
include, Eva Alordia,
Ice Prince, Flavour,
Chindinma, 2Face,
Yemi Alade, Olamide,
MI Abaga and Afri
Dija, while talented
music maestro (INSERT
NAME) would bring his
expertise to bear on
the show as Executive
Producer.
Also, this season, the
beverage giant will
engage and take
Secondary School
students on a musical
roller coaster with
Coke Studio, providing
them an opportunity to
showcase and highlight
their talents.
Over 10 Secondary
schools across Nigeria
will be visited and
over 200, 000 students
are expected to have
the Coke Studio
experience. There
would also be a radio
version for Coke
Studio Africa, and it
will air across seven
cities (Lagos, Abuja,
PH, Kano, Aba,
Anambra and Ibadan).
According to the
organisers, the new
season will also delight
the audience with
surprise collaborations
from the lined-up
artistes, resulting into
delightful
performances. It will
also be a live show of
experiencing musical
improvisation and the
magical harmony of
African artistes.
Commenting on the
initiative, Marketing
Director, Coca-Cola,
Patricia Jemibewon
described the music
platform as Coca-Cola’s
of sharing in the
passions and
aspirations of the
African youths.
Jemibewon said, “Coke
Studio is a way of
showing to the youths
and also exploring
the potential avenue
for youths to express
themselves through
the music. Of course,
Africa has a culturally
diverse, yet enormous
talent; which we are
simply exploring and
projecting through the
show.”
Coke Studio Africa is a
demonstration of Coca-
Cola’s belief in the
youth of Africa, a
celebration of
collaboration.
